Webbuilt4u Does Search Optimisation

What is organic search? Simply put, it refers to listings in search engine results pages that appear because of their relevance to search terms, rather than by merit of being a paid listing. Talk to us about how to optimise your site to increase your visibility in organic search results.

SEO 101

Some of the initial areas that we look at when optimising a site are:

  • Meta tags: Title, Keywords, Description
  • Page titles and content
  • Your site code and architecture

Many of the changes that we'll advise making are quite simple to make, and can have great impact in your organic search results. Behind the simple changes, though, is a wealth of experience in researching competitive keywords and writing search optimised content that also excels at marketing. After all, it's not enough to do well in search engine results - conversion is important, too, and we can help turn visitors into buyers.

SEO Problems & Solutions

Although search engines are able to make their way through most sites, there are a few things which make search optimisation much more difficult:

Flash sites. Yes, they can be beautiful, but they're definitely not the best choice for a search optimised site.
Javascipt. Keep the use of javascript to a minimum, use only where necessary - and learn where to place it in your code.
Images. Navigation and important page content in images, rather than text.
Complex dynamic URLs. Re-write these if possible to a more keyword-based friendly URL structure.

"My beautiful site! Does this mean that I need to ruin our design?" Not at all - click here to find out more about SEO web design.

Search Engine Basics

Most Internet users find new websites through searches on Google, Yahoo, Bing and other search engines. For that reason, it is important to make sure that your website can be found on search engines for the right search terms.

Search engines are changing rapidly. A few years ago, it was enough to submit a website to search engines and to add a few meta tags to a web page to get high rankings. With the growing competition on the Internet, these days are gone.

To succeed on modern search engines, it is necessary to follow a thought-out optimisation plan to make sure that search engines get what they need. Our company is specialised in getting websites to the top of the search results.