As the manager of a department at Webbuilt4u running small to medium business pay per click campaigns I will be providing opinions, ideas, hints and tips on Google Adwords and general online marketing.

Having seen hundreds of Google campaigns in different industries and business sizes it always amazes me the different ways I see campaigns set up and run. Within PPC there doesn’t stand a universal best way to do things. Google recommends things that are best practices however, campaigns can be effective in many different ways and who is to say that their approach works best.