Webbuilt4u Does Seo Web Design

Web page content

Search engines need text to index web pages. Search engine optimized content that is related to the category of the website will need to be added to several pages of your site to improve the rankings of the website.

The more pages of your website offer search engine optimized content, the more likely it is that the website will get high rankings on Google and other search engines.

Keywords

Our recommendation is to use search terms that consist of two or three words instead of single words. General keywords could be paired with geographically targetted keywords.

Website directory structure

Google prefers websites with a clear directory structure. The pages of your website should be structured in folders so that it is easy for search engines and website visitors to find topically related pages.

Underneath The Hood

Your site's code can have an enormous impact on how well search engines are able to index your site...and also make your site better for your customers. It's a win-win option for businesses. Well-optimised sites without errors load faster, display well in most browsers, and meet accessibility guidelines. And (more importantly for SEO) clean sites don't present any barriers to search engine spiders.

What's In A Name?

Re-writing your site's URL structure can provide a huge benefit to your site's search optimisation. Although search engines are much better now at indexing large, dynamic sites, "friendly URLs" are still best - again, both for your users, and for search engines! A friendly URL is a link that reads http://www.yourcompany.com/large-green-widgets, rather than http://www.yourcompany.com/catalog.php?action=foo&ID=5931712

We Have a Design We're Happy With - What Now?

Doing search optimisation on an existing design doesn't have to mean a lot of changes to the design - or to your marketing and branding. In many cases, it can actually strengthen your branding, and help your site convert visitors into buyers.

There are design options that can make search optimisation more difficult, of course. All-flash sites are difficult for search engines, as are sites which use graphics for the navigation and important page content. It is generally easy to make compromises that allow you to keep the important parts of your visual design, while still optimising your site for search engines.

Talk to us about your site. We'd love to hear from you.