Webbuilt4u Category: Search Optimisation

What is organic search? Simply put, it refers to listings in search engine results pages that appear because of their relevance to search terms, rather than by merit of being a paid listing. Talk to us about how to optimise your site to increase your visibility in organic search results.

Deploying Your Meta Tags Throughout Your Website
June 25th, 2011 by Essex Web Design Team

It is very important that you deploy your tags correctly throughout your website. Up to now you should have a set of title, keyword and descriptions tags for each page of your site. The title tags you have created should have no more than 67 characters in them and should only contain letters, numbers and .

Writing for Search and for Customers
June 25th, 2011 by Essex Web Design Team

Now I’m not the best writer in the world, writing good copy is all about identifying with your customers while taking Google into consideration. Not as a lot of people do writing for Google and not the customer.
Follow these tips for successful writing.
1. Always write for your customers. They are looking for you already so .

Writing SEO Copy That Also Sells
June 18th, 2011 by Essex SEO

Writing SEO-friendly content that also works as marketing copy is a difficult thing. It’s not a matter of just taking your normal copy and replacing a few phrases with your keywords. Good marketing copy is difficult to create and easy to ruin…as is good search optimisation.

Titles Are for People
June 18th, 2011 by Essex SEO

One of the single most important things you can do to market and optimise your site is to craft a well-written title meta tag. But what does that mean, exactly? It’s important for SEO…but what about your users?
We’re all familiar with search results that look something like this:

Search Architecture
June 18th, 2011 by Essex SEO

In The Mom Test I wrote about usability and designing for users. This post will cover usability as it relates to search optimisation, and how that neatly meets the needs of your visitors.
Navigation, the science of allowing visitors to find information, is essential to any online business. The homepage needs to make it immediately clear .